Cedric Norris Jr., known to most as CED, is an author, podcaster, and belief coach who helps people stop waiting for permission to become who they already are.

His work runs on one idea he calls the Permission Slip: name the feeling, validate it instead of shaming it, and give yourself the language to claim it out loud. It's the thread through his memoir Gracefully Broken, his podcasts Stand On It and Talkin Loud with Ced, his Substack The Gospel According to Ced, and the videos that have built a community of thousands online.

Coaching grew out of that community. After CED shared the story of losing his job and finding his footing again, people started asking for more than a video. The Reset Call, his 1:1 belief coaching session, was built for them.

By day, CED works in corporate talent and brand strategy. His career has taken him through recruiting, university relations, and HBCU partnerships, in higher education and at companies including Ford Motor Company. It's given him a front-row seat to how people get stuck, get overlooked, and get moving again.

As founder of CED Media Group, he also works with creators and professionals on Brand and Story: finding the words, the look, and the strategy to say what they mean out loud.

He holds a Master's in Strategic Leadership & Organizational Development from Clayton State University's School of Business and a B.A. in Philosophy. He lives in Atlanta.