Cedric Norris Jr., M.S., CP-RM
I turn ideas into campaigns, content, and experiences that connect brands with people.
I lead projects from concept through execution, bringing together audience insight, creative direction, production, and cross-functional collaboration. My experience spans employer branding, social storytelling, and live activations, with work at Cox and Ford, as well as my independent platform as a creator, author, and speaker.
Real stories. Thoughtful strategy. Purposeful execution.
A selection of projects connecting brand storytelling with audience engagement across social media, recruitment campaigns, and live experiences.
Intern Social Media Ambassador Program
COX | Employee Storytelling & Content Strategy
The opportunity:
Give prospective interns a closer look at life at Cox through the people experiencing it firsthand.
My Role: Program Creator & End-to-End Lead
I developed and led the Intern Social Media Ambassador Program, turning interns’ firsthand experiences into a coordinated storytelling initiative across TikTok, Instagram, and LinkedIn. I established the content strategy, creative direction, approval workflows, and program governance, guiding the work from planning through publishing and performance measurement. My approach balanced brand consistency with the interns’ individual voices, giving prospective candidates an authentic look at life at Cox.
Results:
34K+ views across TikTok, Instagram, and LinkedIn
2.4K+ likes and comments
16% Cohort engagement rate
Intern Applications Campaign
COX | Recruitment Marketing & Social Content
The opportunity:
Turn the opening of internship applications into a moment that could capture attention and encourage prospective candidates to take the next step.
The approach
The campaign paired a vertical brand film with a broader recruitment marketing effort, connecting social storytelling with opportunities to learn more and express interest.
My contribution
[Insert your specific ownership: concept development, creative briefing, production coordination, stakeholder approvals, paid distribution, or performance reporting. Include only the responsibilities you held.]
Campaign snapshot :
$15K+ in LinkedIn sponsored campaigns [confirm your budget responsibility]
10% lead-generation form completion rate [confirm definition]
1% LinkedIn click-through rate [confirm channel and reporting period]
Georgia Tech Corporate Takeover
Cox | Campus Activation & Brand Experience
The opportunity:
Create an experience that brought students into direct conversation with Cox and made career exploration more personal.
The experience:
The takeover brought together lunch-and-learns, coffee chats, networking sessions, and résumé reviews. Multiple participation options gave students opportunities to ask questions, build relationships, and explore the company beyond a job description.
My contribution:
End-to-End Activation Lead - I led the Georgia Tech Corporate Takeover concept through execution, shaping the strategy, programming, promotion, and on-site experience. I coordinated campus partners and internal stakeholders to bring together lunch-and-learns, coffee chats, networking, and résumé reviews into a cohesive Cox brand experience. From planning through delivery, I connected each element to a shared goal: helping students build relationships with Cox and explore career opportunities.
National Intern Day Campaign
COX | Creative Direction & Campaign Management
The opportunity:
Celebrate Cox’s interns while giving prospective candidates a glimpse of the people and experiences behind the internship program.
The experience:
Event photography and highlight video brought the celebration to social audiences, featuring interns’ voices and shared moments. Content was produced in collaboration with the intern team and agency crews.
My contribution:
Creative Direction & End-to-End Campaign Lead - I led the National Intern Day campaign from concept through execution, overseeing creative direction, production coordination, and content delivery across LinkedIn and Instagram. I aligned internal stakeholders, the intern team, and agency crews around a shared vision, guiding photography and video storytelling that celebrated our interns and showcased the Cox internship experience. The campaign generated 339 documented social interactions, including 23 reposts.
